Objective: To provide an overview and help therapists toward a new business approach to massage.

Assignment: answer the following questions:

What did you do last year to move your massage business forward?

How many massages did you give last year?

What did you do to make your business more organized?

What things did you do to improve your image?

What did you do last year to improve service to your clients?

What did you do last year to reach out for new customers?

Did you make any business mistakes?

What did you learn from those mistakes?

What areas of your busines need to be addressed?

What specific steps can you take to expand your operation?

Do you plan to use paid advertising? What is your budget for advertising?

What kind of public outreach can you do that is low cost?

What skills are you lacking?

What training can you do to improve your skills?

What can you do to package your treatments in order to grow independent?

Do you own your own website?

Where do you see yourself in five years?

What are your long term goals?

What is your marketing plan?

Who are your competitors?

How does the service you provide differ from those competitors?